When it comes to building a business, far too many out there seem to do it the hard way. They build a crazy elaborate business and all the end up with is an over complicated job that provides no freedom whatsoever. They will start a construction company, or bet the farm on starting a restaurant or a bar. Those are high risk endeavors! Talk about laying it out on the line!
Building An Automated Online Business
When it comes to building a business that will actually produce money for you while do not have to actively work, the internet is the place to go. One example of this is pay per call marketing, also referred to as local affiliate marketing and lead generation marketing. This video explains how pay per call works:
The Rundown On A Pay Per Call/Lead Business
These are very simple businesses. You build a website that is impactful and is all about a local business service, if you’re a beginner you’ll target 1 city and service with this site, such as Little Rock, AR lawn care. Then rank that website for for that keyword and its variants. The monetization comes by placing a phone number on your website in several locations such as the header, main menu, in the text content, on buttons in the content and in your footer. When a visitor finds your website when searching for “lawn services in Little Rock” for example, they click on the phone number and are either directed to 2 locations.
- Pay Per Call/Lead Affiliate Network – this company is essentially a broker who will purchase information (contact form submissions received from affiliates’ websites) and phone calls. They have a network of clients who will buy the leads. These leads are in thousands of niches across the globe. Some of the most common and profitable ones are home services, such as plumbing, HVAC, landscaping, pest control and more. Hence the term pay per call affiliate, or pay per lead affiliate.
- Sell the leads directly to a local business – you as an affiliate SEO marketer take the position of the aforementioned affiliate network except you will be the one collecting the larger checks from the local business. However, you must manage the relationship with the client, pay for your own phone numbers & call tracking, and invoice them and of course obtain the client to begin with. This is lead generation marketing.
So this business model is essentially a hybrid of affiliate marketing and lead generation, another phrase for it is “online billboards”, “digital real estate entrepreneurship” and more. One interesting facet about these websites is that as they age and are profitable, they can be sold for upwards of 20-35x the monthly profit to a digital real estate “investor”.
The decision of what you want to do with your monetization strategy is up to you and whichever works best for you.
The beauty of these businesses is that once your website is ranking, it takes very little maintenance, and since the leads are coming in on their own, this frees up your time to do other things, such as build more websites, or enjoy leisure time.
This website also teaches about pay per call strategies: mattwacek.com.
To get more information about how to build a pay per call website, affiliate marketing SEO website, or lead generation marketing website, this video explains it all: